SEOUL @ KOREA BLOCKCHAIN WEEK—JULY 19, 2018—AlphaNetworks (https://alphanetworks.io/) today announced its video infrastructure powered by artificial intelligence (AI) and blockchain for the new era of media. The company’s digital framework provides creators, media companies and advertisers with applications for better video monetization, management and analytics.
“The media business is at an inflection point,” said Seth Shapiro, Founder and CEO of AlphaNetworks. “The average household pays for 206 networks but watches 15 of them. Forty years ago, TV news was a trusted source that helped end a war; now, its perceived as playing the same scandals ad infinitum. While there are lots of great influencers and content creators online, it’s incredibly hard for them to make a living. These are some of the challenges we want to take on with AlphaNetworks—rebuilding the best parts of the media business on the blockchain.”
AlphaNetworks combines components of online video services such as Netflix, online video aggregators such as YouTube, interactive platforms such as Twitch, and premium cable models such as HBO. It adds AI-powered recommendation and dynamic compensation mechanisms, for better pricing and accountability. All programming performance data is made available on a transparent ledger, providing content owners new levels of transparency in their compensation.
Alpha Networks was developed by prominent figures in blockchain and entertainment, including Seth Shapiro, a two-time Emmy Award winner and former Governor of the Television Academy. The team and its advisors include John Maatta, former COO of the CW and the WB ; Jay Samit, former digital head of Sony; David Moss, former SVP of the company behind blockchain giant EOS; and Frank Scherma, President of RadicalMedia. The team aims to deliver higher customer engagement and conversions through its “Proof of Engagement” (PoE) algorithm, which accurately monitors and reports real interaction with content, giving media creators and advertisers unparalleled insights into audience behavior.
Viewers and advertisers within the network can use AlphaNetworks’ tokens to gain access to content, products and services. Creators and rights holders are paid in tokens in proportion to the consumption of their content by viewers.Korea Blockchain Week